How to Increase Online Sales

How to Increase Online Sales

In this article you will learn how to increase online sales in seven steps.

Every day the website of a company becomes more important to its success. Today, the website of your company is essentially your business card and your most important digital marketing channel. The way that your website can provide a differentiated experience to your visitors is a decisive factor in the success of your business.

But how to create a website that generates customers?

Optimize a website so that it can turn visitors into customers is not a simple task, but it's no big deal. To be able to do a good website optimization and leverage the results of your business, you need to avoid mistakes and follow some basic steps to succeed. To help achieve this goal, we will show seven steps that we use ourselves to transform our website into the most important digital asset of our company. See below:

First step to increase online sales: your website will sell?

The first step that you should take into consideration to increase sales and optimize your website, is to analyze if it is directed to the people who actually have an interest in becoming your customer. The persona is a representation of an ideal client, that is, the person to which you want to sell. It's not hard to understand that your website must be fully directed to this ideal client.

Step 2 to increase online sales: message clear and objective.

The first thing a visitor must understand when they go into any page of your website, is what you're trying to sell to him. What message you're sending to visitors when they open your website? Even if you think your website is passing a clear message and your business objectives, it may be that they don't have that impression. In this case, a great way to test this is to call a few friends or family members who have never entered on your website, and navigate with them for a few minutes. After that ask what the website is going through for them, which is the impression that they are taking when they browse through your website. You may be losing potential customers for not having a website easy to be understood.

Step 3 to increase online sales: website that delivers value.

The process of shopping today is very different from 20 years ago. Today people surf by several websites, take questions, come into forums, search for content about the products they want to buy, basically to make sure that they are doing a good business. It became much easier to obtain information about any type of product that your website must be one of those places that people go in search of knowledge related to your products or services. Create pages within the website and content on a blog to educate all visitors and to be able to turn them into leads. In this way, you will not only be delivering more value to your customer, but also you will be establishing the image of your company as a market specialist.

Step 4 to increase online sales: easy navigation.

It's a very bad thing if your visitor comes to your website and leave because it was confusing or they couldn't find what they were lookin for. A website for easy navigation, with an intuitive navigation focused on user experience is crucial to make a good impression to your visitors. To make a website easy to be navigated, you do not need to reinvent the wheel. A very simple method is to analyze websites that you really like to navigate and carry the type of navigation to your website. At this point, you may think your website is easy for you to navigate, but not for your visitors. So the test to call your friends and ask for their opinion is also valid in this case.

Step 5 to increase online sales: don't try to sell desperately.

The worst thing you can do is let your website look like those SPAM ads Websites. Please don't do this, the visitors might think your website contains viruses. Instead of trying to desperately make your visitor accept your products as if they were holding a bomb, you must provide information about your products or services, you should talk about your products on how they can help visitors solve their problems, try to show all the benefits that make your product or service a differential from others on the market.

Step 6 to increase online sales: Have a website that pass credibility.

You've entered a website that has a bad looking design and you couldn't continue browsing? Many websites contain small problems as, hard-to-read fonts, colors that are not good for your eyes, among other things. Investing in a professional design is a great option, the graphic designs can help a lot to improve the conversion of your Web website, and it turns out the return on investment usually ends up being too big. Another option we reccomend is finding your market-related Web websites that have a well developed design to get inspirations.

Step 7 to increase online sales: Have a responsive website!!!

This is probably the most important step. Forbes said, in 2017, 87% of sales of devices that connect to the internet will be smartphones and tablets. The digital market will be practically of mobile devices, so if you don't invest in responsive design, it may end up with your business! Don't miss sales by not having a responsive website, it's not an investment, it's a necessity.

The importance of your website to increase sales.

By following these steps you will be increasingly evolving to turn your website into a very efficient sales generator. Even if you don't sell your product or service online, in an growing digital world, your website is the best active tool that can bring new customers to your business. So don't lose customers to your competitors, take advantage of the beginning of the year and set your goals to end 2017 with a website customized to work for you. You still have time to convert 2016 visitors.

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